New Training Option for Marketing and PR

Power Hour Concept Trains Fast How many times have you sat through days of training that could have easily been scaled back to one or two hours? Would you like to learn time management, the art of planning or how to encourage collaboration in just one powerful training hour? Author and trainer Lisa Haneberg has […]

Online Advertising for Internet Newbies

What You Need to Know to Get Started Online Advertising used to be a fstraightforward business. An ‘ad agency’ would created advertisements and placed them in various venues. The venues were fairly limited, like newspapers, magazines or billboard and other outdoor advertisement. If the ad campaign was well funded and aggressive, it might include commercials […]

Innovative and Low Cost Advertising

A New Book Details Marketing Ideas from Entrepreneurs Lack of money for advertising often leads to innovative thinking for ways to market. A new book, The Risk Takers (Vanguard Press, 2010) by Renee and Don Martin profiles 16 entrepreneurs and their strategies for success including their successful marketing ideas. Low or No Budget Advertising Five of the […]

Merging Advertising and Public Relations

New Digital Media, Slashed Budgets Helping Bring Functions Together When the Cannes Advertising Festival added public relations to its contest categories in 2009, it was acknowledging the growing acceptance of the advertising-PR partnership in the 21st Century. It’s a partnership which purists on both sides looked down on for years, but which some agencies have […]

Advertising as a Crisis Public Relations Tool

Toyota Defending its Image with TV Spots, Print Ads and Its Website Early in 2010, Toyota demonstrated how much crisis management has evolved in recent years. Decades ago, airlines cancelled all advertising after a plane crash. Some even had standing agreements with stations to pull ads off immediately after a crash. The purpose was to […]

How to Finance a Small Business

Methods of Securing Business Loans and Increasing Working Capital One of the biggest reasons why small businesses fail is due to lack of capital. But what many small business owners may not realize is that financing a small business often becomes a juggling act. It means having several viable options and then knowing what source […]

How to Run a Small Business

Four Ways to Manage Work and Achieve Goals Everyone dreams of being the boss at some point in their lives. Controlling all the shots and setting the work schedule are just some of the benefits of running one’s own business. At the other side of the spectrum, however, is the stress of keeping work and […]

Cut Spending in Tiny Ways that Add up

By Cutting Out the Little Things Consumers Can Save Big Is that second latte from a gourmet coffee shop really necessary? Does that one candy bar really satisfy a hunger craving that a healthy (cheaper) snack couldn’t? All of those seemingly small expenses really add up. If consumers cut out the small “extra” expenses, they could save […]

How to Advertise a New Local Small Business

Advertising Ideas and Opportunities for Entrepreneurs An important key to opening a successful small business is advertising. This is one of the most important investments a small business can make because without proper advertising, consumers may be unaware of the new business. There are several forms of advertising to consider. Internet Advertising for a New […]

WELCOME TO THE SOCIETY FOR MARKETING ADVANCES

The Society for Marketing Advances (SMA), a premier marketing association that hosts an annual conference that brings together marketing educators and professionals from throughout the United States and abroad. SMA is founded to foster service, research, and education in all phases of marketing and to encourage the exchange of ideas among members with similar interest.  SMA endeavors to […]