branding | Marketing Advances

Brand Checkup: Relevance and Intuitiveness

Nov 18, 2019edward632Marketingbrand, branding, marketing

Today we’re discussing how to evaluate your brand’s online presence and optimize its performance. We’ll look at content relevance and site intuitiveness. Test: Does your home page attempt too much? The more you have to say, the more focused you should be. Ever visited a site and wondered where to start? Visit any global brand […]

Why a Traffic Retention Strategy Matters

Nov 9, 2019edward632Marketingbranding, seo, traffic

It’s getting increasingly harder to generate and secure traffic to your site. Time to reconsider your strategy for building this valuable asset? Statistics show persuading a customer to visit your site is 10 times more difficult than persuading existing customers to make a purchase. What’s your traffic retention strategy? What measures are in place for […]