By now, the Internet is more than billions of pages large, so it doesn’t take too much analysis to appreciate the chance of someone finding your site by accident is close to zero. Generating traffic to sites is as big a challenge as keeping customers’ interest once they’ve arrived. The goal, therefore, is to optimize […]
Today we’re discussing how to evaluate your brand’s online presence and optimize its performance. We’ll look at content relevance and site intuitiveness. Test: Does your home page attempt too much? The more you have to say, the more focused you should be. Ever visited a site and wondered where to start? Visit any global brand […]
It’s getting increasingly harder to generate and secure traffic to your site. Time to reconsider your strategy for building this valuable asset? Statistics show persuading a customer to visit your site is 10 times more difficult than persuading existing customers to make a purchase. What’s your traffic retention strategy? What measures are in place for […]
