Cut Spending in Tiny Ways that Add up

By Cutting Out the Little Things Consumers Can Save Big Is that second latte from a gourmet coffee shop really necessary? Does that one candy bar really satisfy a hunger craving that a healthy (cheaper) snack couldn’t? All of those seemingly small expenses really add up. If consumers cut out the small “extra” expenses, they could save […]

How to Advertise a New Local Small Business

Advertising Ideas and Opportunities for Entrepreneurs An important key to opening a successful small business is advertising. This is one of the most important investments a small business can make because without proper advertising, consumers may be unaware of the new business. There are several forms of advertising to consider. Internet Advertising for a New […]

WELCOME TO THE SOCIETY FOR MARKETING ADVANCES

The Society for Marketing Advances (SMA), a premier marketing association that hosts an annual conference that brings together marketing educators and professionals from throughout the United States and abroad. SMA is founded to foster service, research, and education in all phases of marketing and to encourage the exchange of ideas among members with similar interest.  SMA endeavors to […]