The Society for Marketing Advances (SMA), a premier marketing association, holds an annual conference that brings together marketing educators from throughout the United States and abroad.

Leading the Way . . . Yesterday, Today, and Tomorrow.

The SMA 2012 Annual Conference will be held in Orlando, Florida from October 31-November 3, 2012. This is a banner year for SMA as we will be celebrating our 50^th anniversary! The Conference Theme is Leading the Way…Yesterday, Today and Tomorrow.  The paper submission deadline is Monday, April 2^nd , 2012.  The program includes scholarly presentations, teaching sessions and competitions, a doctoral dissertation competition and doctoral consortium, retail strategy and consumer decision research seminar, exhibits, special sessions on current issues in marketing, and an academic placement service.   A great way to get involved is by submitting your scholarly work for consideration, submitting special session proposals, or volunteering to serve as a session chair, discussion leader, or reviewer. While the major focus of the conference is marketing, there'll be plenty of time for relaxation, entertainment, and meeting with old and new friends.

The Conference hotel is the famous Disney Swan and Dolphin Resort, located on Disney property with convenience access to all Disney attractions.  Room Rate is $165 per night for single and double occupancy. This rate is valid for 3 days prior to and 3 days after the actual conference dates, thus there is a great opportunity for an extended vacation!

This rates are in effect for conference attendees until October 10, 2012 at 5:00 p.m.  Individual Reservations are to be made by calling the Reservations

To ensure the convention rate, please identify our group (Society for Marketing Advances).  Plan now to attend! 

Also, consider becoming a member of the SMA - because membership has its benefits!!  For instance, SMA members receive

• The Journal of Business Research along with
• Electronic access to The Journal of Marketing Theory and Practice and
• Electronic access to Marketing Education Review. 

To access these journals, please proceed to the Gateway to On-line Journal Access page (SMA log-in required).  Any member may elect to receive hard copies of JMTP and/or MER, as well as the on-line versions, by paying an additional US$30 per volume per journal (US$45 for international addresses). 

Officers are working to expand services offered for Society members. Learn more about us on these Web pages and become an active member of SMA.    

Change of address?

If you have a change of address, please make your changes here.