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The Society for Marketing Advances (SMA), a premier marketing association that hosts an annual conference that brings together marketing educators and professionals from throughout the United States and abroad.

SMA is founded to foster service, research, and education in all phases of marketing and to encourage the exchange of ideas among members with similar interest.  SMA endeavors to promote the growth of intellectual leadership in the field of marketing on the part of teachers, researchers, and students in universities and interest executive business and government.



Membership is open to:

  • Persons actively engaged in teaching marketing or a related area in academe at a university, college, junior college, community college, technical institute, extension school,, or management training center,
  • Graduate students with a major or minor in marketing, and
  • Business or government executives who are supportive of the objectives of SMA.

Membership Term

  • Annual membership year runs November 4, 2014 - November 3, 2015
  • Membership dues are not prorated

Membership has its benefits!  For instance, SMA members receive 

  • Electronic access to the Journal of Marketing Theory and Practice and
  • Electronic access to Marketing Education Review.
  • Special pricing for hard copies of the Journal of Marketing Theory and Practice and Marketing Education Review (subscripts run for the calendar year following the membership year)
    • One year $30 to USA addresses
    • One year $45 to addresses outside the USA

Annual Membership Dues

  • Regular = $110.00
  • Student = $100.00


If you would like update your membership information (association/contact information), please click here.


Now in its 52nd year, the SMA Annual Conference brings together marketing educators and professionals from throughout the United States and abroad.  The 2014 Annual Conference will be held at The Hotel Monteleone in beautiful New Orleans, LA from November 4-8, 2014.  Use the following links for details.

Conference Registration Includes FREE membership!

2014 conference registration fee includes complimentary SMA membership for 11/4/14 - 11/3/15 and online access to the Journal of Marketing Theory and Practice and Marketing Education Review for the calendar year 2015.    

Conference Registration Fees (includes conference and complimentary SMA membership for 11/4/4 - 11/3/15)

  • Regular = $295.00*
  • Student = $200.00*
  • Doctoral Consortium Student = $200.00*
  • Winner of Doctoral Dissertation Proposal Competition = Complimentary 

 *Subject to $50.00 late fee if paid after October 10, 2014

Conference Registration Form

Organizational Structure

Executive Committee

  • President
  • President-Elect
  • Secretary
  • Treasurer
  • Vice President of Electronic Communications
  • Academic Placement Services Director
  • Executive Director

Board of Governors

  • Three immediate past Presidents
  • Three SMA Fellows
  • Three SMA Members
  • SMA Executive Director
  • SMA President
  • SMA Program Chair (President-Elect)

Last Updated 07/03/14



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11/4/2014 » 11/8/2014
SMA Annual Conference

11/5/2014 » 11/6/2014
Doctoral Consortium

Newest Members

Last Revised 02/23/14