By now, the Internet is more than billions of pages large, so it doesn’t take too much analysis to appreciate the chance of someone finding your site by accident is close to zero. Generating traffic to sites is as big a challenge as keeping customers’ interest once they’ve arrived. The goal, therefore, is to optimize […]
Marketing is one of the most important things for any business. In a world millions of businesses, both online and offline, the ability to advertise well and make yours stand out occupies much of your time and effort. However, it’s also very easy to be swamped in the tedious, but very necessary task of advertising […]
Here’s irony. I not only remember, but still possess, an artifact from the ’80s: a special “letterhead book.” These publications accommodated thousands of letterhead, envelope, and label designs. Designing a letterhead had become a work of art, honed by the imperative of clearly reflecting a company’s brand image. By 1998, most Western countries noticed electronic […]
Today we’re discussing how to evaluate your brand’s online presence and optimize its performance. We’ll look at content relevance and site intuitiveness. Test: Does your home page attempt too much? The more you have to say, the more focused you should be. Ever visited a site and wondered where to start? Visit any global brand […]
