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SMA PROCEEDINGS INDEX

The Society has been publishing its Proceedings since 1973. 

2016 SMA Proceedings - Reimagining: The Power of Marketing to Create Enduring Value (pdf format)
2015 SMA Proceedings - Real Time Marketing (pdf format)
2014 SMA Proceedings - Transformational Marketing (pdf format)
2013 SMA Proceedings - Marketing Identity (pdf format)

2012 SMA Proceedings - Leading the Way (pdf format)
2011 SMA Proceedings - Sensory Marketing: The Next Frontier (pdf format)
2010 SMA Proceedings - Going Green (pdf format)
2009 SMA Proceedings - Embracing Challenges & Change (pdf format)
2008 SMA Proceedings - Issues, Strategies, and Theories (pdf format)
2007 SMA Proceedings - Concepts, Models, and Theories (pdf format)
2006 SMA Proceedings - Linking Organizations and Customers (pdf format)
2005 SMA Proceedings - Managerial, Pedagogical, Theoretical (pdf format)

ISBN numbers for recent Proceedings are listed below.  

2002: 0-9676059-3-8
2003: 0-9676059-4-6
2004: 0-9676059-5-4
2005: 0-9676059-6-2
2006: 0-9676059-7-0
2007: 0-9676059-8-9
2008: 0-9676059-9-7
2009: 0-9840884-0-7
2010: 0-9840884-1-5
2011: 0-9840884-2-3
2012: 0-9840884-3-1
2013: 0-9840884-4-X
2014: 0-9840884-5-8
2015: 0-9840884-6-6
2016: 0-9840884-7-4

If you have any questions about proceedings, please contact the SMA Proceedings Editor:

Jie G. Fowler
jgfowler@valdosta.edu

 

 

Last Updated 12/13/2016

  

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