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Pre- and Post-Conference Workshops
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Pre- and Post-Conference Workshops


CB-SEM Workshop


Barry J. Babin
Louisiana Tech University

Cost: $200

Date: October 31, 2018

Time: 8:30 am - 5:30 pm

Click here to register for the SEM Workshop.

This interactive session will include instructions on how to analyze data using the structural equation modeling software package AMOS. Workshop attendees should bring their laptop computers with AMOS installed. A brief overview of SEM will with an emphasis on scale development and CFA, multi-group analyses such as group invariance, mediation and moderation, and the basic stumbling blocks when trying to publish research using SEM. Questions are encouraged so make a list and bring it with you.

This workshop requires pre-registration and SMA conference registration and has an additional cost of $200. Participants will receive a copy of the just released 8th edition of Hair, Black, Babin, and Anderson’s Multivariate Data Analysis, 2018, Cengage, U.K. as part of their participation.

The SEM Workshop will be held on Wednesday October 31, 2018 of the conference.

PLS-SEM Workshop


Joseph F. Hair
University of South Alabama


Lucy Matthews
Middle Tennessee State University

Cost: $200

Date: October 31, 2018

Time: 9:00 am - 5:00 pm

Click here to register for the PLS-SEM Workshop.

The workshop builds on the contents and the data from the PLS-SEM book by Joe F. Hair, G. Tomas M. Hult, Christian M. Ringle and Marko Sarstedt (Sage, 2017). Handouts with major concepts will be provided as well as a copy of the book. Most of the workshop will involve “hands-on” analysis of the dataset using the SmartPLS 3.0 software. The SmartPLS 3.0 software output diagnostics and interpretation of the results will be covered. Potential obstacles and “rules-of-thumb” to ensure appropriate application of the techniques will be covered. Requirements: Participants must bring a laptop with the SmartPLS 3.0 software readily installed. A 60 day license code will be provided to all participants. Par-ticipants need to install the software several days prior to the workshop as it needs to be activated by the SmartPLS ad-ministrator.

Who should attend? Individuals wishing to learn PLS-SEM and the SmartPLS software for their PhD research and/or top-tier journal publications. The workshop will begin with the basic knowledge of PLS-SEM and progress into advanced topics such as higher order constructs, mediation, multi-group analysis, measurement invariance, and moderation.


Measuring Up: Teaching Marketing Analytics


Rebecca VanMeter-Brown
Ball State University


Holly Syrdal
University of Southern Mississippi

Cost: $75

Date: October 31, 2018

Time: 2:00 pm - 5:00 pm

Click here to register for the Teaching Marketing Analytics Workshop.

The purpose of this half-day workshop is to provide faculty with the opportunity to gain resources and engage in discourse about teaching a marketing research and analytics course. The workshop will provide faculty with course design ideas, a collection of syllabi, and course content. Additionally, the workshop will go into detail about incorporating a semester long immersive learning project with a real-world client into the course. This model gives students hands on experience with a real client and allows them to engage and serve the local community while also building their resume with real-world experience. The incorporation and use of Qualtrics and SPSS software will be discussed and demonstrated.
Who Should Attend? This workshop is designed for faculty members and doctoral students who are interested in learning how to teach an undergraduate marketing research and analytics course.
Requirements: Participants must be registered for the 2018 SMA Annual conference. Attendees should have a basic understanding of statistical concepts (e.g., descriptive, inferential, associative, and predictive analysis). Participants will want to bring a laptop to work on.




Last Updated on 09/24/2018

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