‘Cast Away’ enables a viewer to experience isolation and desolation like no other film in recent memory. Director Robert Zemeckis (What Lies Beneath, Forrest Gump) crafts an ambitious and elegant story revolving around Chuck Nolan (Tom Hanks), a FedEx employee who is stranded on a desert island for several years due to a horrific plane […]
The Terms ‘Drop Dead’ Beautiful, Or ‘Drop-Dead Handsome’, Or ‘Drop-Dead’ Attractive… …Are Descriptive Words That Actually Are Used In The Acting Business: When Casting Roles, On The Audition Breakdowns, As Character Descriptions In Screenplays, In Colloquial Speech Amongst Professionals In The Industry, By Casting Directors And Agents (As a professional actress, whenever I heard […]
The counter-culture sold out long ago but this seminal film from the sixties still plays – even if only as an expertly made romantic comedy. Forty years ago, those under the age of thirty who had yet to grow a beard, drop out of college or experiment with drugs were brought into the fold […]
Of course everyone who begins an online business wants it to be successful. They do everything they possibly can, learn everything they possibly can, and try to put it all into action. They believe that this is the recipe for success. Many times this is unfortunately not the correct way to approach things. Doing everything […]
Marketing is one of the most important things for any business. In a world millions of businesses, both online and offline, the ability to advertise well and make yours stand out occupies much of your time and effort. However, it’s also very easy to be swamped in the tedious, but very necessary task of advertising […]
Here’s irony. I not only remember, but still possess, an artifact from the ’80s: a special “letterhead book.” These publications accommodated thousands of letterhead, envelope, and label designs. Designing a letterhead had become a work of art, honed by the imperative of clearly reflecting a company’s brand image. By 1998, most Western countries noticed electronic […]
You might be doing everything a good leader is supposed to do and still find yourself both frustrated and ineffective. The reason is not obvious. In fact, most leadership advice-givers make a critical error in the way they address leadership. As it is known by great motivational speakers such as Richard Jadick, the underlying assumption […]
I am regularly called upon by company leaders to help them “improve the workplace environment.” Leaders know that help is required to motivate staff, to deal with conflict and to get everyone pointed and pulling in the same direction. I recently worked with a company that has just realigned after a shareholder buyout. Long standing […]
Today we’re discussing how to evaluate your brand’s online presence and optimize its performance. We’ll look at content relevance and site intuitiveness. Test: Does your home page attempt too much? The more you have to say, the more focused you should be. Ever visited a site and wondered where to start? Visit any global brand […]
It’s getting increasingly harder to generate and secure traffic to your site. Time to reconsider your strategy for building this valuable asset? Statistics show persuading a customer to visit your site is 10 times more difficult than persuading existing customers to make a purchase. What’s your traffic retention strategy? What measures are in place for […]
