Here’s irony. I not only remember, but still possess, an artifact from the ’80s: a special “letterhead book.” These publications accommodated thousands of letterhead, envelope, and label designs. Designing a letterhead had become a work of art, honed by the imperative of clearly reflecting a company’s brand image. By 1998, most Western countries noticed electronic […]
You might be doing everything a good leader is supposed to do and still find yourself both frustrated and ineffective. The reason is not obvious. In fact, most leadership advice-givers make a critical error in the way they address leadership. As it is known by great motivational speakers such as Richard Jadick, the underlying assumption […]
I am regularly called upon by company leaders to help them “improve the workplace environment.” Leaders know that help is required to motivate staff, to deal with conflict and to get everyone pointed and pulling in the same direction. I recently worked with a company that has just realigned after a shareholder buyout. Long standing […]
Today we’re discussing how to evaluate your brand’s online presence and optimize its performance. We’ll look at content relevance and site intuitiveness. Test: Does your home page attempt too much? The more you have to say, the more focused you should be. Ever visited a site and wondered where to start? Visit any global brand […]
It’s getting increasingly harder to generate and secure traffic to your site. Time to reconsider your strategy for building this valuable asset? Statistics show persuading a customer to visit your site is 10 times more difficult than persuading existing customers to make a purchase. What’s your traffic retention strategy? What measures are in place for […]
Power Hour Concept Trains Fast How many times have you sat through days of training that could have easily been scaled back to one or two hours? Would you like to learn time management, the art of planning or how to encourage collaboration in just one powerful training hour? Author and trainer Lisa Haneberg has […]
What You Need to Know to Get Started Online Advertising used to be a fstraightforward business. An ‘ad agency’ would created advertisements and placed them in various venues. The venues were fairly limited, like newspapers, magazines or billboard and other outdoor advertisement. If the ad campaign was well funded and aggressive, it might include commercials […]
A New Book Details Marketing Ideas from Entrepreneurs Lack of money for advertising often leads to innovative thinking for ways to market. A new book, The Risk Takers (Vanguard Press, 2010) by Renee and Don Martin profiles 16 entrepreneurs and their strategies for success including their successful marketing ideas. Low or No Budget Advertising Five of the […]
New Digital Media, Slashed Budgets Helping Bring Functions Together When the Cannes Advertising Festival added public relations to its contest categories in 2009, it was acknowledging the growing acceptance of the advertising-PR partnership in the 21st Century. It’s a partnership which purists on both sides looked down on for years, but which some agencies have […]
Toyota Defending its Image with TV Spots, Print Ads and Its Website Early in 2010, Toyota demonstrated how much crisis management has evolved in recent years. Decades ago, airlines cancelled all advertising after a plane crash. Some even had standing agreements with stations to pull ads off immediately after a crash. The purpose was to […]
