SMA Affiliated Journals

NEW beginning in January 2010!  As a benefit of membership, the Society provides its members with subscriptions to three outstanding business, marketing, and teaching journals.

Journal of Business Research

Membership in the Society automatically includes a one-year subscription (12 issues) to The Journal of Business Research (JBR). The Journal of Business Research applies theory developed from business research to actual business situations. Recognizing the intricate relationships between the many areas of business activity, JBR examines a wide variety of business decisions, processes and activities within the actual business setting. Theoretical and empirical advances in buyer behavior, finance, organizational theory and behavior, marketing, risk and insurance and international business are evaluated on a regular basis. Published for executives, researchers and scholars alike, The Journal aids the application of empirical research to practical situations and theoretical findings to the reality of the business world.

Health Marketing International Day--Call for Papers (pdf).  Best papers will be considered for publication in a Special Issue of JBR.

Journal of Marketing Theory and Practice

JMTP was created in 1992 to provide an outlet for quality research across a broad range of marketing subjects, but with the caveat that tying the work to managerial application is essential. Under the SMA umbrella, JMTP will continue to grow in prestige and impact.  

Beginning in 2010 with Vol, 18, No. 1 (Winter), membership in SMA also includes a one-year on-line subscription (4 issues) to The Journal of Marketing Theory and Practice (JMTP).  Any member may elect to receive hard copies of JMTP, as well as the on-line version, by paying an additional US$30 per volume (US$45 for international addresses).

To access this journal, please proceed to the Gateway to On-line Journal Access page (SMA log-in required).

Marketing Education Review

Marketing Education Review was founded in 1991 to provide resources for marketing educators, and it continues in that role today. Regular sections of the journal include Innovative Marketing Education, Marketing Education in a Digital World, Global Marketing Education, Key Issues in Marketing Education, Marketing Educator Topics, and Case and Experiential Learning Methods.

As of January 2010, SMA owns Marketing Education Review (MER).  Therefore, membership in SMA also includes a one-year on-line subscription (3 issues) to (MER). The Society's officers are responsible for selecting the editor, who is currently K. Douglas Hoffman of Colorado State University.  Any member may elect to receive hard copies of MER, as well as the on-line version, by paying an additional US$30 per volume (US$45 for international addresses).

To access this journal, please proceed to the Gateway to On-line Journal Access page (SMA log-in required).

MER Special Issue for Spring 2011--Teaching Innovations--Call for Papers (pdf)