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SMA AFFILIATED JOURNALS

 

As a benefit of membership, SMA provides its members with subscriptions to two outstanding business, marketing, and teaching journals.  

Journal of Marketing Theory & Practice

JMTP was created in 1992 to provide an outlet for quality research across a broad range of marketing subjects, but with the caveat that tying the work to managerial application is essential. Under the SMA umbrella, JMTP will continue to grow in prestige and impact. 

Beginning with Vol. 18, No. 1 (Winter), membership in SMA includes a one-year on-line subscription (4 issues) to The Journal of Marketing Theory & Practice  (JMTP).  Any member may elect to receive hard copies of JMTP by paying an additional $30.00 per volume (US$45 for addresses outside USA).  

To access this journal, please proceed to the Gateway to On-line Journal Access  page (SMA log-in required).

 

Marketing Education Review

Marketing Education Review was founded in 1991 to provide resources for marketing educators and continues in that role today. Regular sections of the journal include Innovative Marketing Education, Marketing Education in a Digital World, Global Marketing Education, Key Issues in Marketing Education, Marketing Educator Topics, and Case and Experiential Learning Methods.

SMA owns Marketing Education Review (MER).  Membership in SMA includes a one-year on-line subscription (3 issues) to MER. The Society's officers are responsible for selecting the editor, who is currently Brian Vander Shee of Aurora University.  Any member may elect to receive hard copies of MER by paying an additional $30 per volume (US$45 for addresses outside USA). 

 To access this journal, please proceed to the Gateway to On-line Journal Access page (SMA log-in required).

 

Call for Papers: MER Special Issue: Business Analytics in the Marketing Curriculum: A Call for Integration

 

 

Last Updated 11/07/2016

 

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