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2002 SMA International Conference
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2002 SMA International Conference
Heidelberg June 21-23

Friday, June 21 8:30 a.m.- 10:00 a.m. Session 1

Developing Advertising for the New Chinese Consumer Markets
James A. Pope, European Business School
Jennifer A. Pope, The University of Texas-Pan American

Global or Multinational Advertising
Ingomar Kloss, University of Applied Sciences Stralsund

Trust & The Perception of Marketing Channels – An Empirical Study in Taiwan
Monle Lee, Indiana University South Bend
James H. Davis, University of Notre Dame
Jack Ruhe, Saint Mary’s College

Friday, June 21 10:15 a.m. – 11:45 a.m. Session 2

Distinguished Lecture
Resource-Advantage Theory: Toward a General Theory of Marketing

Shelby Hunt, Texas Tech University

11:45 a.m. – 1:00 p.m.

Lunch Break

Friday, June 21 1:00 p.m. – 2:30 p.m. Session 3

Relational Internal Marketing and the Moderating Role of Customer Complaints
Simon J. Bell, University of Melbourne
Bulent Menguc, University of Melbourne
Sara L. Stefani, University of Melbourne

Customer Relationship Management and Customer Center
Axel Eggert, University of Applied Sciences Osnabrück

Customer Retention of Unsatisfied Customers
Ingrid Vollmer, University of Mainz
Andreas Herrmann, University of Mainz

Friday, June 21 2:45 p.m. – 4:15 p.m. Session 4

Effects of Country of Branding: A Cross National Study Between China and Hong Kong
Ian Phau, Curtin University of Technology

Alliances – a 21st Century Relationship
Steve Atkins, Krowne Communications GmbH

Marketing Professionals’ Attitudes Toward Ethical Considerations of Electronic Monitoring of Employees and Customers
Raymond E. Taylor, Louisiana State University in Shreveport

Friday, June 21 Evening

Guided Tour of Heidelberg Castle followed by
Dinner in the “Backhaus” (Sponsored by Amontis Consulting)

Saturday, June 22 8:30 a.m. – 10:00 a.m. Session 1

A Cross-cultural Study of Young Peoples‘ Brand Purchasing Behavior
Stephanie Margin, Universität Mainz
Frank Huber, University of Mainz
Andreas Herrmann, University of Mainz

Banners – Top or Flop in Online-Advertising
Gabriele Theuner, University of Applied Sciences Ludwigshafen

Comparing The Portrayal of Male and Female Roles Between Advertisements in Popular Press French Magazine and U.S. Magazines
E. James Randall, Georgia Southern University

Saturday, June 22 10:15 a.m. – 11:45 a.m. Session 2

A Multiethnic – Multisex Investigation of Family Work and Non Work Conflict
Mitch Griffin, Bradley University
Barry Babin, University of Southern Mississippi

The Role of Personality Differences in Responding and Non-Responding Behavior Using a Web-Based Survey Panel: Preliminary Findings
Tracy L. Tuten, Virginia Commonwealth University
Michael Bosnjak, (ZUMA) Center for Survey Research & Methodology
David W. Glascoff, Glascoff Consulting, Inc.

Past Present and Future of the Alleged ‘Crisis of Marketing’: A Two-step Content Analysis
Omar Merlo, University of Melbourne
Gregory J. Whitwell, University of Melbourne
Bryan Lukas, University of Melbourne

11:45 a.m. – 1:00 p.m.

Lunch

Saturday, June 22 1:00 p.m. – 2:30 p.m. Session 3

Special Session: Pharmaceutical Marketing

Marketing Concepts for Pharmaceutical Innovations
Marc Drüner, Technical University of Berlin

Correct Positioning: Key Success Factor of Pharmaceutical Marketing
Sven Rohmann, Ganymed, Mainz

Market-Empowerment: Or the New Ps of Pharmaceutical Marketing
Fred Harms, Merck KgaA, Darmstadt

Saturday, June 22 2:45 p.m. – 4:15 p.m. Session 4

The Conjoint Analysis as an Instrument for Developing a Conception of Traffic Policy
Ralf Schellhase, University of Applied Sciences Darmstadt

Measuring the Acceptance of Functional Food Innovations – Presentation of a Model for Future Research
Anja-Karina Herrmann, University of Stuttgart-Hohenheim

Ethnographic Evaluation of Scuba Diving as a Consumption Experience
John H. Summey, Southern Illinois University at Carbondale
Siva Balasubramanian, Southern Illinois University at Carbondale

Sunday, June 23 8:30 a.m. – 10:30 a.m. Session 1

MERLOT: A Faculty Resource for Teaching Materials
Cathy Swift, Georgia Southern University

E-Learning – A New Marketing Tool?
Roger Strathausen, Etcon Consulting

The Approach of Systems Thinking in Strategic Marketing Controlling
Gabriele Hildmann, Kairos GmbH
Ulrich Vossebein, University of Applied Sciences Giessen-Friedberg

Data Equivalence, Socially Desirable Responding, and Respondent Satisfaction in Computer-Administered Surveys Findings To Date
Tracy L. Tuten, Virginia Commonwealth University
David W. Glascoff, Glascoff Consulting, Inc.

Sunday, June 23 10:45 a.m. – 12:15 a.m. Session 2

Social Capital as an Antecedent to Customer Relationships Within Virtual Communities
Hans H. Bauer, University of Mannheim
Mark Grether, University of Mannheim

CRM-Key to Managing in 21st Century.. a Study on Expectations and Effectiveness
Chhabi Sinha, NIILM Centre for Management Studies, New Delhi
Neha Vohra, NIILM Centre for Management Studies, New Delhi
Amit Pahuja, NIILM Centre for Management Studies, New Delhi
Vijay Dobriyal, NIILM Centre for Management Studies, New Delhi
Gunjan Sharma, NIILM Centre for Management Studies, New Delhi

Supply Chain Management in Car Distribution – The Build-to-order Challenge
Willi Diez, Institute for Automotive Research (IFA) at the University of Applied Sciences Nuertingen
Martin Schwarz, Institute for Automotive Research (IFA) at the University of Applied Sciences Nuertingen

Sunday, June 23 Afternoon

Boat Trip on the Neckar River (Tentative)

Last updated: May 23, 2005

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